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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 211
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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. According to drift, they are the fastest growing brand communication channel. Personalize shopping. Minimum viable chatbot.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This works in tandem with efficient segmentation and omnichannel marketing. . Personalized recommendations, helpful advice, captivating discounts, and new sales—the sky’s the limit for new customers. It’s no surprise that of the many channels Omnisend integrates with, social media platforms are comfortably among them.