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99 Cents Only Stores Launches Connected Omnichannel Loyalty App With Retail Media Capabilities

Retail TouchPoints

99 Cents Only Stores is launching a new app to enable connected in-store shopping experiences with multi-language capabilities at all 382 locations in California, Texas, Arizona and Nevada. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Product recommendations are showcased via product listings and shoppable content, and customers can also manage their orders here; An affiliate program that allows creators to connect with sellers through commission-based product marketing opportunities.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” I’ve been through restructurings and Chapter 11s, and I both don’t recommend it [on a personal level] and do recommend it [as a learning experience].

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

The original and most potent form of social commerce is embodied by everyday word of mouth, in which people recommend things to their family and friends. Customers recommend products and services to other people, casually and in-the-moment, millions of times each day on social media, in direct messages, texts, emails and so on.