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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Here’s a full breakdown of our path-to-purchase analysis of Nike.com.

Apparel 74
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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. Businesses spend large chunks of their marketing budget for promotions on Google and Facebook to encourage sales. Make mobile a priority. In 2017, mobile commerce made up 34.5%

eCommerce 125
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, most ecommerce brands treat on-site search as an afterthought. Decreased mobile conversion.

eCommerce 378
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon.

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In fact, ecommerce grew 18% while brick-and-mortar declined 14%.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. of millennials and 64.6%

eCommerce 158