ESW
JUNE 14, 2023
As products are brought to market or formulations change, brands need warehouses that can meet their needs now and in the future. In addition, having local distribution ensures that the online catalogue matches available inventory and accounts for any market-specific ingredient or packaging regulations.
GetElastic
APRIL 28, 2016
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand. Today, most commerce systems remain siloed.
Retail TouchPoints
FEBRUARY 7, 2022
In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. In 2019, IKEA launched a fall campaign to increase excitement and drive digital engagement with its online catalogue in a high-impact way.
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