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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

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2018 Trends and Predictions for Digital Marketing

Jumpshot

The online retailer grew its share of market during the 2017 back-to-school season and converted a whopping 60% of all Black Friday and Cyber Monday online sales and all signs point to its continued growth. Prediction 2: Specialty Sites Double Down on Niche Products and Categories. For example, 6.6%

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Being able to combine my passion for board sports and the outdoors with starting and running my own company has been awesome! Roanline was started from a desire to feature up-and-coming brands in the outdoors industries and brands with a focus on creating cool, fashion-forward products for women. Curly Horse Journal.