PPC Recommendation Search Marketing Trends 
Inflow Insights
JANUARY 21, 2022
If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.
Inflow Insights
OCTOBER 18, 2021
Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.
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Kissmetrics
AUGUST 18, 2020
It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.
Inflow Insights
NOVEMBER 29, 2021
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
Kissmetrics
FEBRUARY 4, 2021
NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.
ROI Revolution
JUNE 22, 2017
With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. It has consistently been that rare trend where the reality now surpasses earlier hype-fueled predictions.
Kissmetrics
OCTOBER 15, 2020
For example, if I’m looking for a new Chinese restaurant to try out, I might type in: Chinese restaurants near me best Chinese restaurants in Chicago Chinese restaurant recommendations. Over half of consumers search for reviews and recommendations online before making purchases. Optimizing for Google AdWords and PPC.
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