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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. What went well?

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Instead, we recommend conversion tracking with individual users. Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. .

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How to Choose Wholesale Products to Sell on Amazon

SellBrite

Electronics, Clothing, Shoes & Jewelry, Toys & Games, and Books are often the most profitable categories. We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). Consider products in one of Amazon’s bestselling categories.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. In 2020, outdoor toys and garden chairs have experienced 4x and 3x their 2019 search volumes, in that order. These categories are Food and Groceries, Sports and Outdoors, and Home and Garden.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week. Toys & Games Cyber Week 2017 YoY GMV. Selling on Amazon.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. If you’ve ever been inspired to buy a product you saw recommended on Facebook or featured in an Instagram post, you’ve witnessed this social impact as it relates to ecommerce. The Future of Ecommerce.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Toys & games. Toys & games. Business & industrial. Office supplies.

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