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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. Other types of funnels you might hear about include: Sales funnels Webinar funnels Email funnels Video marketing funnels Lead magnet funnels Home page funnels.

Marketing 354
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2022 Digital Marketing Trends & Predictions

ROI Revolution

You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.

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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. For example, Unbounce uses the category “PPC” in this blog post: So you can search for URLs in your most popular content that feature PPC. What are the best types of lead magnets? Lead Magnets Conclusion.

Customer 360
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Watch the Webinar. Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). Deliver a smoother B2B experience.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ????????

B2B 148
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. In this webinar replay, discover insights to drive more qualified traffic to your website by optimizing your paid and organic presence. White Papers & Reports. White papers are much more likely to resonate with managers and decision-makers than doers.

Marketing 172
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Offer landing pages are great for PPC, social, and affiliate channels. Content Offers.

eCommerce 120