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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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Video: Q4 2022 Holiday Trends

ROI Revolution

More consumers are doing price comparisons and looking at different shipping offerings. Around 70% of users are more thoughtful about their spending and are more concerned about costs. 81% of users have changed how they shop in order to manage costs, and 30% of shoppers are treating themselves but still looking for deals.

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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Join ROI and our expert partners from Google for a presentation and live Q&A on November 10th at 11 am ET to unearth strategies for Q4 and post-holiday success. Free & Fast Shipping” Callout Available in Google Shopping Ads. Claim your spot!

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

Determining which products could support the margins & then layering in the marketplace costs — marketplace fees, shipping, etc. This will be Jessica’s first time speaking at the ROI Revolution Summit and we can’t wait to see her presentation! The first step in this process is always starting with a margin analysis.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. They indicate that someone is well on the way to becoming a customer.

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Holiday Ecommerce Strategies

ROI Revolution

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.