Shopping While Black: the Impact of Discrimination on Black Health and Retailer Revenue
Retail TouchPoints
FEBRUARY 21, 2023
In my book, Black People Breathe , I share that I was on a cross-country camping road trip through national parks. What might seem like a one-time event from a retailer’s perspective can lead to permanent consequences to revenue. The buying power of African-Americans is projected to reach $1.8 trillion by 2024.
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