ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

eCommerce Training Academy

MAY 1, 2020

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. They get easily distracted with technology and social media. Back in the day, you can sell just about anything and make crazy money. Now, Amazon is a major competitor to everyone.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Kissmetrics

SEPTEMBER 28, 2020

Blog posts – Is the agency creating content and educating their customers? They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance.

PPC 280

PPC Technology Channel Marketing 280

BigCommerce

JULY 3, 2017

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. Small towns + social media = success! Social media is the most successful. We were gone too much and wanted more time at home.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209