2003, Consumer, Omnichannel and Social Media

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

AUGUST 3, 2023

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. The first challenge is to address the increasingly decentralized media landscape. Micro-segmenting.

Marketing

Marketing Retail Social Media Consumer

How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

FEBRUARY 13, 2024

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Operations

Operations Consumer Technology Improvements

Online Retail Today

5 Ways Retailers can Begin to Market from the Outside-In

How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

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