article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 224
article thumbnail

Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions. “The changes we’re announcing create new opportunities for key leaders to bring their knowledge and experiences to different areas of the business.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

“We built it as an experience center, and we like to call it the ultimate experience center ,” said Ghermezian during a recent World Retail Forum webinar moderated by Dan Hodges, CEO of Consumers in Motion. Mobile App Will Include Consumer And Employee Safety Elements. West Edmonton Mall and Mall of America, respectively).

eCommerce 174
article thumbnail

Despite Amazon tire deal, talk of a Sears turnaround is just hot air

Steve Dennis

Having held the title of vice president for corporate strategy at Sears at one point, I know that its private brands (and the services that surround them) once represented the core of Sears’ consumer and shareholder value. At this point, almost anything that expands distribution and generates cash is probably worth doing.

article thumbnail

How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

article thumbnail

Is RFID Really the Future of Retail?

iQmetrix

As far back as 2003, Wal-Mart announced at a Retail Systems Conference in Chicago that they would require their top 100 suppliers to tag their products with RFID tags. More companies are beginning to recognize how RFID can be used as a tool to improve customers omnichannel experiences.

Retail 22
article thumbnail

Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. In the face of this product scarcity, the retailers that could fulfill consumer needs quickly were immediately rewarded. For many, every day has become a holiday as new packages arrive from their favorite online retailers.

eCommerce 274