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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. By following a few best practices, small and local retailers can prepare for the metaverse and reap the benefits that come from digital interactive customer engagement. Elevate your content.

Marketing 336
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Squarespace Review (Sep 2020) – 11 Pros and Cons of Using Squarespace

Ecommerce Platforms

You can make truly stunning websites : Because it’s designed to suit creative small business owners, Squarespace is excellent for designing stunning websites. Squarespace was founded by Anthony Casalena in 2004 and has been slowly adding updates over the years. Let’s look at the pros and cons in closer detail.

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Rewarding your customers with discounts for referring friends , providing product reviews, or sharing your products on social media are three examples of simple actions that not only boost trust in your brand but also attract new customers to your store with valuable social proof.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. John’s advice: To other small to mid-sized online retailers working with Facebook ads , John Lott says, “Start small, and don’t give up if you don’t see quick results.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. We do have a retail store in Independence, Virginia and welcome visitors from all over the world. John always dreamed of owning his own slipper-making business, and was ready for this new challenge. Made to connect.

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Shopify vs Etsy: Which is Better?

Ecommerce Platforms

Shopify is an ecommerce website builder that was first founded back in 2004. All retailers share something in common…their wares are of an artsy and crafty nature, making the Etsy market fiercely competitive. Shopify is extremely scalable : It's built for all store types, from small businesses to big brands.

Shopify 209