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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. It matches influencers with retailers to advertise and market retailers and products across social platforms. RTP: How does ShopStyle Collective fit into the mix? Stiefel: ShopStyle Collective is our B2B influencer business.

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Retail’s next punch in the face

Steve Dennis

A retailer that has tons of customer data and dozens, if not hundreds, of marketers wakes up one morning and discovers they are not ready for Millennials? A brand that’s been in business over 100 years suddenly has 20% or more of its total store base it needs to close immediately? How did that happen overnight?

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How To Determine The Viability Of Your Product Idea

FastSpring

You’ve got an amazing idea for a new piece of software or service that you’re confident about developing further, but is the market really ready for your idea? Whether you’re an emerging startup or an established business, finding product-market fit is a good indicator for the success of your next venture.

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Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Affiliate marketing programs. Payline Data offers users a ‘Virtual Terminal' where they can access all manner of features, including: The option to key in credit cards. Store customer data for future use. You can offer customers billing plans and scheduled payments. Employee expense reimbursement. Invoicing.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. And Gillian’s team agrees. That’s how you build a brand.

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