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Folgers Advertises the Intangible

BigCommerce

Folgers was subsequently sold for $3 billion in 2008, and in 2009 the popular ad was somewhat less successfully reimagined. In any event, the campaign’s success is demonstrated by both its longevity and Forgers’ resulting market dominance. s leading coffee brand.

Events 232
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Are You Missing out on the Massive Revenue Potential of China’s Singles Day?

ChannelAdvisor

As Singles Day grew in popularity, Alibaba capitalized on the day’s potential by trademarking the name and turning it into an online discount shopping event. What started in 2009 with just 27 participating marketplace merchants has exploded to thousands of sellers promoting items across a vast range of categories.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 23% year-over-year. 2009 Square, Inc.

eCommerce 417
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Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. Lead with a mobile-first strategy.

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The Four Biggest Chinese Holidays That Impact E-Commerce

ChannelAdvisor

The buzz around China’s e-commerce boom drastically picked up in the US during the second half of 2014, when Alibaba Group filed for its initial public offering (IPO) in the US. Since then, e-commerce sales have boomed, with retail e-commerce sales in China projected to reach $1.13 trillion in 2017.

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The Four Biggest Chinese Holidays That Impact E-Commerce

ChannelAdvisor

The buzz around China’s e-commerce boom drastically picked up in the US during the second half of 2014, when Alibaba Group filed for its initial public offering (IPO) in the US. Since then, e-commerce sales have boomed, with retail e-commerce sales in China projected to reach $1.13 trillion in 2017.

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How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

Retail TouchPoints

After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day. Alibaba’s sales have increased every year since the event debuted in 2009.). is an event in the true sense of the word. simply won’t work. for the past three years.