Retail TouchPoints

FEBRUARY 13, 2024

The acquisition of Wish is expected to close in Q2 2024, after which the Wish brand and platform will become part of the Qoo10 family of businesses. Writing on the Wall: New Competitors Put Pressure on Wish When it debuted back in 2010, Wish was the only game in town when it came to manufacturer-direct discount shopping apps.

eCommerce Platforms 174

eCommerce Platforms eCommerce Merchant Services Operations 174

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 251

Social Media Omnichannel Apparel Consumer 251

Kissmetrics

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. But, they’re children.

Social Media 271

Social Media Marketing Technology Information 271

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. of the desktop market share as of January 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78