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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

The acquisition of Wish is expected to close in Q2 2024, after which the Wish brand and platform will become part of the Qoo10 family of businesses. Writing on the Wall: New Competitors Put Pressure on Wish When it debuted back in 2010, Wish was the only game in town when it came to manufacturer-direct discount shopping apps.

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Simon Sells Off Authentic Brands Group Stake, Will Put up No Capital for Express

Retail TouchPoints

On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 Authentic, which was founded by current Chairman and CEO Jamie Salter in 2010, generates the bulk of its revenue from licensing its roster of more than 30 brands.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Why should marketers care about them right now? Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. But, they’re children.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. of the desktop market share as of January 2022. respectively.

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