Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. Kids Foot Locker aims to create opportunities for them to do just that through metaverse experiences and even through TikTok campaigns.

Social Media 268

Social Media Omnichannel Apparel Consumer 268

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010.

Omnichannel 262

Omnichannel eCommerce POS Operations 262

Retail TouchPoints

AUGUST 25, 2023

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 238

Retail Social Media Consumer Channel 238

365 Retail

MARCH 5, 2024

With Social Commerce, retailers have to ship single units to sometimes hundreds of thousands of individual locations, all the while maintaining the consumer promise of timely delivery. Social Commerce and its direct-to-consumer approach also demands even greater agility and flexibility in terms of the customer experience and customer service.

eCommerce 68

eCommerce Retail Supplies Social Media 68

Smile.io

FEBRUARY 7, 2023

In an economy where costs matter more than anything, to avoid the race to the bottom is to pull the right levers on the customer experience side. Shipping is where there are a lot more options and flexibility in what brands can give their customers.” Prediction: “Content will become truly shoppable.

eCommerce 96

eCommerce Shipping Costs Merchant Services Social Media 96

Retail TouchPoints

AUGUST 22, 2022

Buy.com was acquired by Japanese marketplace juggernaut Rakuten in 2010; Grover ran that company’s North American business for several years before joining a private equity firm that bought fashion site Bluefly.com , which he helped turn into a marketplace and then operated. after Amazon and eBay.

Shipping Costs 246

Shipping Costs Fulfillment eCommerce Consumer 246