BigCommerce
MARCH 6, 2018
My father still had his full-time B2B family business. In 2012, I decided it was time to turn that funky old website into something semi-usable. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Sales were flat throughout the 2000s.
Kissmetrics
JUNE 19, 2018
As for the industry, I talked to companies in the B2B space as well as the B2C space. Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. Lesson #1: Get good at SEO. You have no choice!
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Kissmetrics
JULY 12, 2021
Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. LeadSquared , founded in 2012, helps small and medium companies align their marketing and sales efforts. DataForSEO provides “comprehensive SEO data via API at a predictable price.”.
Kissmetrics
AUGUST 14, 2018
I created a blog that focused on the topic of SEO in hopes that it would generate leads and sales. By January 2011, Quick Sprout grew to over 67,038 visitors a month: And by November of 2012 I was generating 112,681 visitors a month: My traffic was growing nice and steady at the time although my personal brand wasn’t really taking off yet.
Ecommerce Platforms
NOVEMBER 19, 2020
Launching in 2012, this powerful tool comes with everything from SMS marketing tools to autoresponders to help you connect with your customers and build new opportunities. It’s all about B2B marketing automation, and it has features for advanced email analytics, lead nurturing, ROI reporting and more. HubSpot Alternatives: Sendinblue.
Ecommerce Platforms
APRIL 28, 2018
Econsultancy, 2012). 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. IBM, 2011). Think again!
BigCommerce
JULY 25, 2017
How to Activate Millennial B2B Buyers. With more B2B sellers launching an online presence, digital competition took a fierce turn. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.
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