New eMarketer Analyst Report: US Beauty E-Commerce 2022
ChannelAdvisor
JUNE 29, 2022
Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g., Gen Z (individuals born between 1997 and 2012) is growing up and demonstrating its influence on growing channels like TikTok with viral challenges, hair trends and makeup tutorials.
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