ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

MAY 14, 2019

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. So how did Airbnb win?

SEO 279

SEO Channel Omnichannel PPC 279

retailnext

NOVEMBER 5, 2019

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. In 2013, UX designer Steven Hoober discovered hotbeds of “touch” activity depending on how users hold their devices.

Mobile 52

Mobile Marketing Social Media Retail 52

Inflow Insights

JANUARY 3, 2021

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Coupons.com did just that with its 2013 Black Friday Most Wanted Items infographic. Will your products help them stand out (or fit in) with the social media community?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Coupons.com did just that with its 2013 Black Friday Most Wanted Items infographic. Will your products help them stand out (or fit in) with the social media community?

eCommerce 90

eCommerce Multi-channel Social Media Article 90

Lemonstand

OCTOBER 16, 2018

Social media platforms have been growing in popularity every year. The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. While it all sounds like sunshine and daisies, social media often gets a bad rap when it comes down to sales.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). Firefox stopped using cookies in 2013 , and Microsoft made “Do Not Track” their default setting the same year. It might not be as bad as you think. What Is First-Party Data? Google isn’t the only one phasing out cookies.

Marketing 255

Marketing Information PPC Social Media 255