article thumbnail

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. So how did Airbnb win?

SEO 279
article thumbnail

Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

What digital marketing that traditionally had been done only on a desktop is now effortlessly available on the go, including tablets, smartphones, and/or other mobile devices that access websites, email, text messaging, apps and social media. Or, are you keen on increasing followers and building your social media audience?

Mobile 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 7-Figure eCommerce Owners are Crushing it With Shopping on Instagram

Lemonstand

Social media platforms have been growing in popularity every year. The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. While it all sounds like sunshine and daisies, social media often gets a bad rap when it comes down to sales.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Mobile’s share of organic search engine visits has been steadily increasing since 2013, when it made up just 27% of search visits. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media.

Marketing 172
article thumbnail

15 Powerful SEO Chrome Extensions

Kissmetrics

With just five minutes of casual browsing, you can use an IFTTT recipe to schedule articles on your social media accounts for a week. You can save any interesting article you find around on the web (from feeds and social media) to pocket. Here is the IFTTT recipe for integrating Buffer with Pocket.

SEO 363
article thumbnail

How to Use First-Party Data for Ad Personalization

Kissmetrics

Spoiler alert: It might actually be better for your PPC strategy in the long run!). Firefox stopped using cookies in 2013 , and Microsoft made “Do Not Track” their default setting the same year. It might not be as bad as you think. What Is First-Party Data? Google isn’t the only one phasing out cookies.

Marketing 255
article thumbnail

Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Coupons.com did just that with its 2013 Black Friday Most Wanted Items infographic. Will your products help them stand out (or fit in) with the social media community?

eCommerce 164