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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. And then, 2014 – Magento Go announced that they were shutting down. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? That was about it – and things putted along.

B2B 371
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Content Marketing in 2021 and Beyond

Kissmetrics

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Blogs are getting longer.

Marketing 311
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Content Marketing in 2018 and Beyond

Kissmetrics

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. In 2014, social media was becoming the place to post your content.

Marketing 205
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Rand Fishkin: Sparktoro CEO, Author of Lost and Founder. New York Times, Entrepreneur and more.

eCommerce 113
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

If you’re reading this blog, you’ve already heard of HubSpot. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. HubSpot Success Stories.

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Overcoming Fear of Abandonment in the Fast Lane

Kibo

In a recent article , Smith revealed findings from a June 2014 study by UPS and comScore. Kibo Blog Our Most Recent Blog Posts Prepare yourself with key insights, guides, datapoints, and more. One of the key takeaways? Lower shipping costs and faster delivery times lead to higher conversion rates. Yep, no surprise there.)

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What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

My first NRF in 2014 brought a lot of hype to beacons, and the naïve version of myself was truly convinced that we’d see them in the majority of stores within the year. Drexler’s gaffe reveals that there simply wasn’t enough attention being paid to the fact that shoppers increasingly valued convenience.

Retail 150