5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)
BigCommerce
JUNE 6, 2017
In a short few years (this dataset reaches back to 2014), ad blockers have skyrocketed in popularity: Ad Blocker Stats (via eMarketer ). The factors that carry the most influence over shopping behavior include speed of delivery and order fulfilment, brand reputation, and shipping costs — the usual suspects. Retargeting Channels.
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