Repost: Nike’s Bold Global Strategy: A Case Study in Rapid Digital Expansion
ESW
OCTOBER 29, 2024
By the early 2010s, Nike had already established itself as a leader in digital commerce, setting a high bar with its groundbreaking launches of nike.com in Japan (2013) and China (2014). Payment methods also presented a roadblock. However, building localized infrastructure in every market wasn’t a sustainable solution.
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