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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 114
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

B2B 141
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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. Nothing might of ever happened, if it weren’t for Magento Go shutting down and recommending their customers to BigCommerce. The email they sent to alert us recommended BigCommerce. Sales were flat throughout the 2000s. Nothing really happened. So how’d we get there?

B2B 371
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue.

B2B 402
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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

As for the industry, I talked to companies in the B2B space as well as the B2C space. Here’s my overall traffic excluding any cost per click type of ads for 2015. Here’s a recap… In 2015, SEO was really expensive for me when you look at it from a cost per visitor standpoint. A whopping 868,821 unique visitors.

Marketing 268
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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open. In 2015 alone, experts estimated that US$4.1-billion

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Why Content Marketing Works for Me and Not You

Kissmetrics

And if you fast forward to the 1-year mark, I was able to 10x my traffic by August of 2015. First, they try and push you into taking their quiz as it is a great way for them to make product recommendations based on your needs. In other words, quizzes work well for both B2B and B2C sites.

Marketing 268