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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. A food & beverage client benefited from the Small Business Deals Page and saw the best sales days in their account history. 18% of shoppers found out about Prime Day from TV, up from 15% in 2019.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Ecommerce retail sales are projected to grow 14.3%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. US retail ecommerce revenue was just $285.9 growth this year. million by 2022.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

eMarketer projects that US retail ecommerce sales will grow to $843.15 Pandemic accelerates digital retail: Stats & trends. Sales for different retail categories have also fluctuated as a result of COVID-19. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B.

eCommerce 147