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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Once you know how to improve your listings, it’s time to update your PDPs. Published July 30, 2020. How can I scale my organic presence on Amazon?

SEO 78
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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What Are AdChoices and How Do They Affect Your PPC?

Kissmetrics

Secondly, it helps improve the user experience by ensuring (at least in theory) consumers are only served with ads they want to see. I know what you’re thinking: “ PPC is a massive source of sales for my business. Data transparency can improve ad performance, and AdChoices offers the transparency consumers crave.

PPC 221
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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Source: RJMetrics Ecommerce Growth Benchmark (2015). If you score below this benchmark, take a look how you could improve your checkout experience to generate more sales. But after you’ll need to grow more deliberately: improve your website, start advertising or get serious about your email list. Top 25% stores: $102.93.

eCommerce 128
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How Away Uses Google Ads (Case Study)

Store Growers

Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. They didn’t launch on Kickstarter, but they did something very similar when they found out that their products weren’t going to be ready in time for the 2015 holiday season. Getting a click on the “away” keyword costs $0.49

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The Best Shopify SEO Apps on the Market (2020)

Ecommerce Platforms

70% of marketers believe SEO is more effective than PPC. You'll get everything in the freemium package plus automatic SEO improvements, free installation, instruction videos, premium support, structured data (+ full JSON-LD), and robust SEO control. You get access to a quick SEO analysis that makes recommendations on what to improve.

SEO 104
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Business opportunities in Dubai – The 5 most well-funded industries

Payoneer

Companies are seeking to improve their online visibility, increase website traffic, and drive sales through effective digital marketing strategies. This presents a significant opportunity for professionals in fields like PPC, copywriting, email marketing , etc.