Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 299

Customer Multi-channel B2C Omnichannel 299

GetElastic

AUGUST 10, 2021

To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Customization options allow businesses to build more unique and personalized shopping experiences for customers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. AOV up 2x the rate in 2016.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

APRIL 24, 2018

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform. Are Custom Product Attributes supported?

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Learning how those costs impact the customer experience early allows you to figure out how you want to calculate Total Landed Cost. Run: Optimize the In-Country Experience. Foot Locker. Kate Somerville.

Merchant Services 218

Merchant Services Marketing Shipping Costs eCommerce 218