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Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

ESW

Expanding DTC channels to global markets involves many complex and moving parts. Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. It has to be cross-channel.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 298
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. virtual reality).

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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279
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Composable Commerce in a Nutshell

GetElastic

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. As a business grows, the system can easily support multi-channel, multi geography and multi-brand.

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Top 10 B2B eCommerce Website Examples

GetElastic

Consumers are looking for convenience in their ecommerce experience - fast and free shipping. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147