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Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. Key topics they'll cover include: Driving business results, competitive advantage, and growth by delivering the right customer experience.

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How chatbots can optimize customer experience (CX)

GetElastic

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

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Align Purpose And Value Proposition To Activate Sustainability

Forrester eCommerce

The number of B Corps has grown from about 1,000 in 2016 to over 7,000 in 2023. Over the past few years, many firms have defined or revisited their purpose — their reason for existence and how they contribute to society and to the planet. In France alone, more than 1,000 firms, including large corporations […]

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention. And you’ll need a whole lot more than just a checkout experience. You’ll need a full funnel customer experience.

eCommerce 365
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Digital Experiences Require a Visionary Approach

GetElastic

. “A change is underway that shifts vendors’ focus from commercial shopping and purchasing transactions, to engagement with customers in ways that provide unique and optimized customer experiences,” notes Gartner, Inc. in Magic Quadrant for Digital Commerce, March 9, 2016.

eCommerce 111
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line.