SellBrite
JUNE 7, 2017
The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Invite to your loyalty program. Have you tried any of them? Share in comments!
Optimizely
MARCH 7, 2019
When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016. With the right tools we can do things like: Understand the lifecycle journey while having a 360 degree view of our customers.
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BigCommerce
NOVEMBER 13, 2017
Customer Loyalty. Customer Lifetime Value. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. For the brand’s ability to “think like a customer” and enable tools that addressed specific pain points in the search experience. AOV up 2x the rate in 2016. Time Saved.
BigCommerce
FEBRUARY 13, 2018
Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.
ESW
MAY 23, 2018
trillion in 2016, making up nearly nine percent of total retail sales that year. By bypassing retailers, brands are able to foster long-term relationships directly with their customers. With an online presence and international shipping, brands can sell to customers all over the globe. Global retail eCommerce topped $1.9
BigCommerce
JULY 25, 2017
With photos unrivaled across the web and an already loyal following thanks to the blog, John’s job when he came onto the Spearmint LOVE team in early 2016 was to grow loyalty –– and Facebook Ads was how he planned to do it. The old site was losing customer loyalty –– beyond not letting everyone checkout. See what happens.
Smile.io
SEPTEMBER 10, 2020
The Importance of a Consistent Tone of Voice Editor’s Note: This post was originally published in Aug 2016 and was updatedfor accuracy and comprehensiveness on Feb 7, 2019. Consider sending loyal customers larger discount codes via email, sharing smaller coupon codes on social media or using gamification on your site to engage more customers.
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