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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Invite to your loyalty program. Have you tried any of them? Share in comments!

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5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

For good reason, loyalty driven email content drives more revenue and higher rates of transaction per customer! Improving customer loyalty pre, during, and post-sale should be your primary focus! Don’t ghost your customers. Customers want to know you care and appreciate their business! Stay in touch!

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Retail Loyalty’s Moment is Now

Retail TouchPoints

He joined as chairman in January 2016, moving to CEO in September 2016. Mason has over 30 years of experience in the grocery and retail industries and a strong background in strategic marketing and customer loyalty. Tim Mason is CEO at Eagle Eye.

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Top 10 Customer Loyalty Programs of 2017

Smile.io

If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

They are why you’re in business, and the powers of generative AI can make all the difference to your bottom line — and customer loyalty. Mike Murchison is CEO of Ada , a leading AI-native customer service automation company. Since 2016, Ada’s AI-powered platform has automated more than 4.7

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Beer Cartel: Content marketing for a 34% gain in sales

BigCommerce

For creating a content asset that drove thought leadership, revenue and customer loyalty. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. Why they won. Business stats. What they do.

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The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

RTP blog

No One Gets Marketing Right Every Time (The Key Is To Keep Listening And Adapting) Knowing customers’ shopping preferences is a crucial capability for merchants all around the world. Australian supermarket chain Woolworths changed its loyalty program three times between 2015 and 2016 trying to find one that resonated with its customers.