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New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. As technology advances, mobile is becoming a crucial channel for e-commerce: mobile traffic is increasing exponentially.

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

In November 2016, Instagram began testing a new ‘shoppable’ post format with 20 U.S.-based based retail brands, providing consumers the ability to discover and learn more about featured products –– all without leaving Instagram. Finding more information on those things you love can sometimes be a task, especially on mobile.

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What brands need to understand about mobile shopper buying journey

Whisbi

This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers.

Mobile 53
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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Nike is the biggest name in sports. Amazon is the biggest name in retail.

Apparel 74
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Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Year after year Black Friday Cyber Monday (BFCM) grows bigger as retailers run promotions to to attract and entice consumers. On Dec 26th this sales holiday brings consumers back to malls or online to snag even deeper discounts and spend the gifts card or cash they’ve received as presents. Mobile eCommerce / mCommerce.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon. Google (YOY).

PPC 60
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Holiday Seller's Guide

Weebly

Rescue Abandoned Carts In 2016, the average global cart abandonment rate over the Black Friday - Cyber Monday weekend was 69%, reports Barilliance. For mobile shoppers the rate was even higher, at 78%. In addition, over half of the purchases made on Weebly stores are done using a mobile device or tablet.

Gifts 40