SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.
Kissmetrics
JULY 18, 2017
John came on board to work with his wife, Shari, in 2016. It just so happens that his hedge fund expertise complements her design eye and customer-intel. Being a numbers guy, he went straight for the data, and immediately started focusing on their cost of acquisition as the accelerator (or roadblock) to scale. Like, never ever.
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Smile.io
NOVEMBER 5, 2019
Editor’s Note: This post was originally published on May 10, 2016 and was updated for accuracy and comprehensiveness on November 5, 2019. If your customers are signed into their accounts, showing “Recently Viewed” products is a great way to leverage customer data to enhance their experience. Nowadays, that’s old news.
ESW
MAY 23, 2018
When you start storing thousands or millions of credit card numbers you become a target for credit card fraud and must invest in highly reliable security to protect your customers’ data and your bottom line. However, the brand was forced to lay off 15 percent of employees in 2016 due to changing consumer demands.
Demac Media
JANUARY 18, 2018
Next you should have already taken the following steps to get your customers more comfortable with your personalized shopping experiences (because no one likes a creeper!). Followed security best practices to protect your customer data? Then you’re ready to boost customer loyalty! Have you: Built Trust?
eCommerceFuel
DECEMBER 16, 2016
So I talk about how to use your customer data to develop ROI-driven marketing campaigns. The last reason – reason number three – is that, if you implement a discount ladder, you’ll find that they can be automated, so you create this automated customer retention effect. Andrew : Very cool. There you go.
ROI Revolution
AUGUST 5, 2021
65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. The concept of Walmart’s touch-free payment system is very similar to Apple Pay, which saw users increase from 67 million in 2016 to 441 million in 2019.
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