Inside the Overlap Between Omnichannel and Personalized Experiences in Retail
Sailthru
MARCH 8, 2018
As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. Brands must have seamless integrations between channels and expedited shipping options.
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