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How to Create Winning Black Friday Promotions

Wiser

This past Black Friday was another excellent reminder of what works and what doesn’t during this critical holiday season for brands and retailers. . According to Adobe Analytics, more than $5 billion was spent online alone on Black Friday 2017. billion in 2016. Which channels are used to deliver the promotions .

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

The risks associated with the year ahead are fairly relatable for all retailers working in the ecommerce environment. Channel expansion and high-growth pains. Data shows that sales jumped from $135 billion to $178 billion between 2016 and 2017 alone. Image source.

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Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Brands must have seamless integrations between channels and expedited shipping options. Technology has created a complex customer journey.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Even so, we still see more conversions come in from desktop than from Mobile to the online retailers that we work with. As we pointed out in our article about increasing mobile conversions back in 2016, even now there is still an opportunity to compete in search for mobile market share. So, how do we frame thinking around PPC?

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. 71% of online customers expect to be able to access help online within 5 minutes.

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Omnichannel eCommerce Strategies: a 3-Step Plan To The Perfect Customer Journey

SellBrite

Most often it gets confused with multi-channel, which is a vastly different strategy. This is vastly different from a traditional multi-channel approach where you optimize individual channels as their own entity. It goes beyond simply having a presence on different channels. But that’s easier said than done.

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Best Practices For Jewelry Stores Moving To E-Commerce

RTP blog

and Canada face intense challenges, including costly staff and insurance, high capital tied up in expensive inventory, and of course the fall in in-store traffic as sales and consumers move online. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year.

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