‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
Retail TouchPoints
MARCH 25, 2021
The EU set the stage for these changes in 2016 with its General Data Protection Regulation (GDPR), which laid out firm guidelines for the protection and sharing of consumer data. Major social media platforms already are taking a stab at conveying that value. The Demise of the Third-Party Cookie.
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