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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Traditionally physical channels are going digital. Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. Know thy customer. Data is everywhere and growing exponentially.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Ecommerce Timeline: Year Major Ecommerce Event. 1969 The first major ecommerce company, CompuServe, is founded. 1982 Boston Computer Exchange launches as one of the first ecommerce platforms.

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THE MAGIC BEHIND CLICK AND EXPECT

PFS

Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. Channels are not connected. Data is collected on 17,000+ products. That’s how the magic happens.

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12 Common Mistakes When Selling Across Borders

BigCommerce

The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day. But, while technology changes the channels and touchpoints that merchants and consumers connect in, the underlying foundations remain the same. Making Big Technology Investments. Get it now.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. And no B2B seller can afford to ignore the reality that if they do not have an ecommerce arm, they will 100% miss out on sales and long-term deals.

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

In the United States, for instance, there were approximately 150 million workers in 2016, but only 235,000 data scientists. 15% of the working population for one of the most in-demand fields ( MIT Sloan Management Review , 2017). If you don’t have the right quality or quantity of data, the value of AI is limited. Social media.

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