Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 In 2017, about 1.67 trillion by 2023. trillion by 2023.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Optimizely

JUNE 28, 2018

retail sales in 2017 coming from online stores. Average order value (AOV) – Tracks the average dollar amount spent each time a customer places an order; calculated by dividing the total number of sales revenue by the total number of order.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

eCommerce Training Academy

MAY 20, 2017

In case you want to attend upcoming eCommerce events, make sure to check out my list of eCommerce Conferences in 2017. In order to achieve long-term success in eCommerce and be able to meet customer expectations both online and offline, you’ll need to turn vendors into partners. Turn Vendors Into Partners. See you next year!

Events 48

Events Books Social Media Accessories 48

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. To make a real impact on consumer behavior and capture market share, CPG companies need scalability.

Retail 52

Retail Customer Data Channel Social Media 52

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. 2017 Instagram shoppable posts are introduced. Customers shop differently.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Retail TouchPoints

OCTOBER 14, 2021

When Target discovered that cybercriminals had managed to infiltrate its corporate network, within weeks executives called in a third-party forensic team to investigate the cause of the breach, removed malware from its store registers, and then notified customers that their credit and debit card information may have been compromised.

Retail 182

Retail BigCommerce Information Customer Data 182

Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Wednesday: June 06. Break Point: The Reality of US Ecommerce Today. 10:30 AM – 11:00 AM.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Retail TouchPoints

APRIL 6, 2021

A report from Statista estimated 2020 return delivery costs at $550 million, up 64% since 2017. To pull this off successfully, there can be no silos of data, people, channels or processes. Returns in the retail industry have always posed a challenge. Done well, these touch points will drive higher revenue and retention.

Customer 161

Customer Retail Customer Experience Omnichannel 161

BigCommerce

OCTOBER 20, 2017

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. Integrate Systems for Multi-channel Selling.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

GetElastic

FEBRUARY 12, 2019

Such complexity places a lot of demand on their backend systems; in addition to ongoing challenges to analyze and leverage their product and customer data – Johnstone Supply realized it was time to reevaluate their existing commerce and customer experience technology stack. Exactly what Johnstone was looking for!

eCommerce Platforms 112

eCommerce Platforms Seminar eCommerce Marketing 112

BigCommerce

SEPTEMBER 6, 2018

But this still doesn’t account for the significant lift in customer service volume during the holiday season. Their data also suggest that the number of tickets (live chat only) rise about 67% during the same time frame. If you take into account customer conversations from social media and other channels, 75% sounds just about right.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Optimizely

APRIL 5, 2018

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. What are the advantages of selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. CRO & Data-Driven Optimizations. Omni-Channel Management. Get a feel for where their heads were at.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

GetElastic

APRIL 27, 2022

First software ate the world, then a16z’s Martin Casada highlighted in 2017 that world is now available through an API. An API call for this purpose would return: Full product details and attributes , including custom and product-specific details. Consider the following common extended API use case: a customer wishlist.

Demo 148

Demo Books Information Presentation 148

RTP blog

MARCH 19, 2018

Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey. This is an example of the enhanced customer experience a retailer can offer by using real-time data, and one which customers enjoy.

Consumer 150

Consumer Retail Multi-channel Toys 150

365 Retail

FEBRUARY 23, 2022

45% of consumers streamed live television at least weekly, up from 20% in 2017. . Brands should support this with both online and offline channels of communication, such as direct mail, door drops, email marketing and social media advertising, which will provide consumers with a more complete multi-channel experience.

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

365 Retail

JUNE 8, 2022

of global sales in 2017, to 21% in 2022. Tracking your inventory in one place means you can quickly solve any logistical blockers (such as problems with transit) while being able to shift products between distribution channels. . Customer data is your ally in the fight against fraudulent returns.

Customer 52

Customer eCommerce Channel Supplies 52

Kissmetrics

MAY 19, 2020

For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%. I used to put dates in my URLs like: Neilpatel.com/2017/12/title-of-post/. To me, it was the best marketing channel out there because it allowed me to compete with large companies. Yelp was built through SEO.

SEO 363

SEO Blog Social Media Channel 363

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. For the first time ever, overall mobile paid search clicks have surpassed desktop based on our client data. Maintaining Mobile Momentum. The year of mobile has come and gone.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

BigCommerce

JUNE 22, 2017

Out-of-the-box BigCommerce Ecommerce Analytics allows you to dove into individual customer reports to determine how often they are buying, what they are buying, any motivations for buying (discounts) and more. Here you can also see which marketing channels are driving sales per customer. You can also get this by cohort.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Wiser

JUNE 23, 2020

Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. Digital marketing channels have made it easy to reach a wide range of customers without the costs that traditional media would typically run you. For example, McDonald’s now has its own proprietary TV channel. Sonic has a drive-up model.

Payment Services 78

Payment Services Mobile Payments Channel Marketing 78

Smile.io

OCTOBER 30, 2023

Your customers and potential customers aren’t just on one channel, and you shouldn’t be either. Shopify Plus reported that 73% of customers use multiple channels before making a purchase and ecommerce stores saw an increase of 190% when they sell on more than one channel. Convinced yet? 

Shopify 73

Shopify Merchant Services POS Omnichannel 73

OrderDynamics

AUGUST 3, 2017

An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. As the driving force of omni-channel retail and heart of unified commerce solutions, NO order management system should be hosted, run, or storing customer data on an AWS cloud!

Retail 57

Retail eCommerce Definition POS 57

Kissmetrics

JULY 18, 2017

Now, just four years later, it’s the only baby and children’s clothing online store that was picked to be a part of Facebook’s 2017 U.S. Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Small Business Council. Here’s how.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

Steve Dennis

OCTOBER 27, 2021

I first wrote about Local for Forbes back in 2017. Instead, these disruptive brands understand that physical stores can serve diverse purposes—as a brand billboard, a product showroom, an omni-service center for product returns and exchanges, a customer data factory and more. Nordstrom Local.

Department Stores 109

Department Stores Retail Multi-channel eCommerce 109

Wiser

MARCH 15, 2018

With all the disparate shopping channels converging, the time for optimization is now. On one hand, omnichannel was about the existence of multiple selling channels. When it comes to unified commerce, all of those selling channels must work together as a single source of truth to help the shopper along the path to purchase. .

Shipping Costs 68

Shipping Costs Retail Clothing Shipping 68

Kissmetrics

MARCH 2, 2018

Pull yourself out of 2017. Your customers are dropping out of your funnel. While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Think your marketing technology (MarTech) stack is king? Engagement is down.

Social Media 206

Social Media Multi-channel Channel SEO 206

PFS

JULY 14, 2017

Two key ingredients: Technology and data. Channels are not connected. Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. They collect and refine customer data, building a single view of each online shopper.

Fulfillment 56

Fulfillment Technology eCommerce Technology Toys 56

PFS

AUGUST 23, 2017

Traditionally physical channels are going digital. Investment bank Credit Suisse estimates that 8,600 stores will close in 2017, and that one in every four shopping malls will be closed by 2022. As businesses implement and refine their omni-channel strategies, will stores transition to showrooms or become fulfillment centers?

Home Furnishings 56

Home Furnishings Channel Apparel Consumer 56

GetElastic

SEPTEMBER 16, 2021

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

ESW

JUNE 27, 2018

In Q2 2017 alone, account takeover fraud rose by an alarming 45%, putting online retailers at a loss of $3.3 increase in total fraud from Q2 2016 to Q2 2017. Identity theft is posing the biggest challenge for remote channel merchants, according to a report by EKN Research and Radial. In June 2016, the U.S.

eCommerce 60

eCommerce Merchant Services Shipping Costs Operations 60

ESW

NOVEMBER 26, 2018

A recent report from eMarketer says that eCommerce accounted for more than 10 percent of all retail sales around the globe in 2017. Many legacy brands, however, imagine DTC as simply another sales channel. These brands could reach more customers by understanding that this is fundamental shift in the sales-marketing relationship.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

ESW

SEPTEMBER 5, 2018

They point out that Alibaba grew its Singles Day sale on November 11 from a handful of brands in 2007 to nearly 100,000 brands in 2017. Those brands collectively grossed nearly $18 billion within a single 24-hour period in 2017. With great growth, however, comes great administrative responsibilities.

eCommerce 90

eCommerce Shipping Costs Small Business Retail Operations 90