Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail
ESW
MARCH 26, 2019
eCommerce is an important means of doing business in several categories, but in others it’s merely a means for brands to achieve an omni-channel presence. The major lesson from ship-to-store for any eCommerce brand is that multichannel touchpoints and fulfillment are king. Customers want flexibility, personalization and options.
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