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12 critical KPIs for multichannel ecommerce

GetElastic

Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand. Here’s a guide to keep them all straight: Multichannel: bringing marketing, sales and fulfillment together. This is where metrics come in.

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. The number of orders placed online and picked up at bricks-and-mortar stores by customers grew 208% during the pandemic.

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7 Omnichannel Marketing Strategies to Boost Ecommerce Sales

SellBrite

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand.

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10 WooCommerce abandoned cart plugins [free and paid]

Omnisend

Automated recovery emails : Set up automated email campaigns that are triggered when a customer abandons their cart. Advanced segmentation : Segment your audience based on criteria, such as cart value, products abandoned, and customer behavior. Retainful WordPress Rating : 4.8 You can also create post-purchase follow-up emails.

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Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Ecommerce Platforms

Each channel possibly had its own distinct campaign, complete with independent variables and different sets of customers. Now that’s what you call a multichannel marketing strategy. The only problem, however, is this – the channels are disconnected and each one tends to operate independently. Now back to the main subject.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail

ESW

eCommerce is an important means of doing business in several categories, but in others it’s merely a means for brands to achieve an omni-channel presence. The major lesson from ship-to-store for any eCommerce brand is that multichannel touchpoints and fulfillment are king. Customers want flexibility, personalization and options.