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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

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How to sell on Amazon – The Ultimate guide – Part 1

Ecommerce Platforms

In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. 30% increase compared to 2017.

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8 Advanced Amazon Ad Tips to Improve Your Sales

Kissmetrics

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. Back in 2018, only three options were available to sellers : Other on Amazon, Remarketing off-Amazon, and Top Search on Amazon. Amazon is the king of e-commerce. Amazon Ads. What does that mean?

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Internet Retailer’s 2018 Guide to the Top Ecommerce Platforms saw all 3 of these platforms on the list –– with BigCommerce annual store growth and revenue numbers topping out at #1. .

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How to sell on Amazon – The Ultimate guide

Ecommerce Platforms

In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. 30% increase compared to 2017.

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Year in Review: Our Top 10 Blog Posts from 2017

ChannelAdvisor

It’s been a wild ride, and we have no doubt that 2018 will be even wilder. But because of the competitive nature of the industry and the complexity of inventory management, online retailers often struggle to find new ways to increase visibility and optimize product listings. A Guide to Amazon A+ Content.

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