Stop Targeting Keywords and Start Targeting Customers
Kissmetrics
MAY 23, 2018
Second, although meta tags are useful for users , they no longer influence rankings. If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords. If you check it out, the article mentions RankBrain 52 times in 2,660 words, which is just under 2% of the time.
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