Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
Detenber isn’t the retailer’s only recent hire as CEO Scott Williams, who took the helm in 2019, works to transform the business. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re There’s so much opportunity here.”
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