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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Detenber isn’t the retailer’s only recent hire as CEO Scott Williams, who took the helm in 2019, works to transform the business. Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer.

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Brooklinen Plans to Operate up to 30 Physical Stores by Late 2024

Retail TouchPoints

Further expansion will be guided by utilizing customer data and feedback to address specific local needs to inform future openings. “Customers can expect thoughtful partnerships and events with local charities, businesses and artists in every city. “If and San Francisco in April, May and June.

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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Optimizely

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn? I don’t really use the word [AI],” he said. . “We

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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

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Turning Retail Losses into Profits

Retail TouchPoints

A critical area of focus is transforming their business into more profitable omnichannel platforms. In 2019, it declined to 6.7% The Customer at the Center Using predictive analytics for decision-making is one strategy merchants can adopt to enhance profitability. Simply reviewing historical and present sales data won’t cut it.

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IRCE 2019 Day 2 Recap

ROI Revolution

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. One lesson was that business pressures always conspire against the customer.