With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
Bain & Company data validate this perspective, noting that Europe managed to recover beyond the 2019 pre-COVID baseline due to the spike in tourism as well as solid local demand. It’s no surprise then that Gen Z and Gen Alpha’s spending power in the luxury market will grow 3X faster than other generations’ through 2030.
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