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The 5 Best PPC Companies of 2020

Kissmetrics

Neil Patel Digital — Best data-driven multi-channel PPC agency. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns.

PPC 313
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. For today’s B2C brands, nothing happens outside the context of the customer. That needs to change. The New Balance Sheet.

Customer 296
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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Sell on multiple channels?

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!

B2B 251
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

trillion by 2020. Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Easy returns.

B2B 147