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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“They can easily buy on the platform any day, but incorporating additional benefits like exclusives, discounts and free shipping during high shopping months creates more incentives for consumers.”. Live shopping festivals aren’t the next step in holiday retailing — they’re already here. Shop With Us Live, which ran Nov.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. consumers have tuned into a livestreaming event.